Hi, I’m Max. I like making stupid smart stuff.
I started my career as a very bad runner on the sets of music videos, but detoured into advertising to become one of those annoying creative directors who secretly dream of being a director-director. After 10 years writing spots at ad agencies in Berlin and New York like Jung von Matt, Mother, and BBDO, I finally annoyed enough people into letting me direct one. I had no idea what I was doing, but somehow it ended up winning a Cannes Lion. So I did the stupid smart thing and quit my agency job.
Since then, I’ve been living the dream, fathered a couple of kids, gained a bit of weight, and lost my fair share of soul-crushing pitches. Luckily, I also landed a few gigs for brands like The North Face, Netflix, Burger King and Haribo—and picked up a few more awards*, most of which now live in my mum’s upstairs toilet. It’s a very exclusive toilet.
*
3 Silver Cannes Lions
3 Bronze Cannes Lions
2 D&AD wood pencils
2 Bronze Clios
1 Gold New York Festivals
3 Silver New York Festivals
3 Bronze New York Festivals
2 Bronze One Show
1 Gold Eurobest
4 Bronze Eurobest
2 Silver Epica Awards
3 Bronze Epica Awards
1 Gold Art Director 's Club
2 Silver Art Director’s Club
7 Bronze Art Director’s Club
2 Gold CCA Venus Award
1 Grand Prix Moebius Award
1 Gold Montreux
2 Effie Awards
60+ international Shortlists